The logo of Shaanxi Aierfu ActivTissue Engineering Co., Ltd., is the image of AIERFU, which looks simple but take intensively a visual impact.
The green letter "A" symbolizes hope and vigorous life, and highlights the management philosophy of "people-oriented, winning together". The white part represents the TE products derive from the field of biological medicine, showing the concept of high-technology. The black part "IERFU" indicates the company’s development idea of advocating science and respecting knowledge. The gradually varied color of the letter "I" demonstrates the company’s self-innovation and pioneering spirit during the development, which promises a lively bright future.

· A-Aggressive
·  I - Innovative
· E - Efficient
· R -Realistic
· F  - Faithful
· U  - United

• Aggressive：vigorous & ambitious. “Aggressive” is the soul of Aierfu Spirit, which indicates the attitude taken from the enterprise. Advance despite difficulties is “Aggressive”; Hard graft is “Aggressive”;and trying to be first is more “Aggressive”.Not only is the enterprise like this but also every department and every staff.
  
  
• Innovative：advance & bring forth. “Innovative” is the life spring of the enterprise evergreens. It is also give an enormous impetus to enterprise sustainable development. Learning is the basis of “Innovative”. It is necessary to establish a kind of learning-enterprise, with all hands learning, for one’s lifetime, so as to achieve win-win of one’s own status and enterprise values; also practice is the best teacher for “Innovative”. System, management, science and technology should be “innovative” persistently in practice, in order to surpass and advance continually. Totally, “innovative” requires much creativity, more regularity and most contemporary.
  
  
• Efficient：effectual & remarkable. “Efficient” is the life of enterprise, which equals to a high rate of interest. “Efficient” equals to interest; “efficient” equals to opportunity; and “efficient” equals to success. Not only should we put a premium on “efficient” attitude, but also encourage finding the method to improve efficiency.
  
  
• Realistic：steadfast & practical.  Practice makes perfect. “Realistic” is an important principle for an enterprise survival and development. It is necessary to prevent from indulging in formalism and exaggerations. Determined project is desired to be “Realistic”; any arranged tasks supervised; and crucial part initiative.
  
  
• Faithful：truthful & credible. “Faithful” shows what market economy demand most to enterprise. “Faithful” is taken as the secure foothold of Aierfu, the foundation of its development, and the resource of reputation. “Faithful” is emphasized not only in the internal enterprise, but also in the association outside. For one thing, we advocate being frank and united together to struggle; for another thing, we insist lawful operation and improve the quality and service of products continually, so that to example a big corporate image of “faithful” and credible.
  
  
• United：cooperant & harmonious. “United” makes strength; “United” makes wish. It is the important safeguard for enterprise operation and sustainable development. Internal “united” supplies impetus and support for enterprise development; while external “United” supplies well environment and opportunity. Therefore, it is necessary to deal with the relations between employer & employee, local & global, short-term & long-term. Totally, harmonious and cooperant interpersonal relationship is advocated so as to enhance the staffs` working initiative and to establish harmonious and delighted working atmosphere.